{"id":4263,"date":"2026-06-03T15:11:10","date_gmt":"2026-06-03T13:11:10","guid":{"rendered":"https:\/\/topsport.bertaeins.ch\/?page_id=4263"},"modified":"2026-07-27T15:14:53","modified_gmt":"2026-07-27T13:14:53","slug":"concession-ssr","status":"publish","type":"page","link":"https:\/\/sportkomitee.ch\/fr\/concession-ssr\/","title":{"rendered":"CONCESSION SSR"},"content":{"rendered":"\n    <section class=\"darum-gehts-block block-margins\">\n        <div class=\"darum-gehts-block-content\">\n            \n            <div class=\"text-block full visibleInBackend\">\n                \n                                    <h2>Le sport, un service public essentiel<\/h2>\n                \n                <div class=\"\">\n                                            <div class=\"text\">\n                            <p>La SSR est le seul m\u00e9dia \u00e0 proposer une offre sportive compl\u00e8te dans les quatre langues nationales, assur\u00e9e par ses propres r\u00e9dactions sp\u00e9cialis\u00e9es. Aucun diffuseur priv\u00e9 n&rsquo;est en mesure de le faire : sur un march\u00e9 suisse fortement fragment\u00e9 et quadrilingue, un financement purement priv\u00e9 n&rsquo;est pas rentable.<\/p>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <script>\n        var controller = new ScrollMagic.Controller();\n\n        new ScrollMagic.Scene({\n            triggerElement: \".darum-gehts-block .text-block\",\n            triggerHook: 0.8,\n            offset: 0\n        })\n            .setClassToggle(\".darum-gehts-block .text-block\", \"visibleBlock\")\n\n            .addTo(controller);\n\n        new ScrollMagic.Scene({\n            triggerElement: \".darum-gehts-block .media-block\",\n            triggerHook: 0.8,\n            offset: 0\n        })\n            .setClassToggle(\".darum-gehts-block .media-block\", \"visibleBlock\")\n            .addTo(controller);\n    <\/script>\n\n\n\n\n            <section class=\"stats-block block-margins\">\n            \n            <div class=\"stats-grid visibleInBackend\">\n                                                            <div class=\"stat\">\n                                                            <span class=\"stat-value\" data-value=\"100+\">100+<\/span>\n                            \n                                                            <span class=\"stat-label\">\u00e9v\u00e9nements sportifs suisses par an<\/span>\n                                                    <\/div>\n                                                                                <div class=\"stat\">\n                                                            <span class=\"stat-value\" data-value=\"1000+\">1000+<\/span>\n                            \n                                                            <span class=\"stat-label\">comp\u00e9titions produites chaque ann\u00e9e<\/span>\n                                                    <\/div>\n                                                                                <div class=\"stat\">\n                                                            <span class=\"stat-value\" data-value=\"20+\">20+<\/span>\n                            \n                                                            <span class=\"stat-label\">disciplines sportives diff\u00e9rentes<\/span>\n                                                    <\/div>\n                                                                                <div class=\"stat\">\n                                                            <span class=\"stat-value\" data-value=\"4\">4<\/span>\n                            \n                                                            <span class=\"stat-label\">r\u00e9gions linguistiques<\/span>\n                                                    <\/div>\n                                                <\/div>\n        <\/section>\n    \n\n\n\n<p class=\"wp-block-paragraph\">La pr\u00e9sence m\u00e9diatique est la base du sponsoring et de la croissance des effectifs des petites f\u00e9d\u00e9rations. La SSR offre \u00e0 ces disciplines la sc\u00e8ne dont elles ont besoin. Sans cette sc\u00e8ne, c&rsquo;est le financement qui dispara\u00eet.<\/p>\n\n\n\n    <div class=\"divider-block divider-block--line divider-block--large\">\n                    <span class=\"divider-line\" aria-hidden=\"true\"><\/span>\n            <\/div>\n\n\n\n\n    <section class=\"darum-gehts-block block-margins\">\n        <div class=\"darum-gehts-block-content\">\n            \n            <div class=\"text-block full visibleInBackend\">\n                \n                                    <h2>Coop\u00e9ration : un mod\u00e8le \u00e9prouv\u00e9 plut\u00f4t que la concurrence<\/h2>\n                \n                <div class=\"\">\n                                            <div class=\"text\">\n                            <p>Pr\u00e9tendre que la SSR \u00e9vince les m\u00e9dias priv\u00e9s est faux. Elle mise r\u00e9solument sur la collaboration : les droits de licence sont c\u00e9d\u00e9s \u00e0 des conditions avantageuses \u00e0 des diffuseurs priv\u00e9s \u2013 de CH Media \u00e0 L\u00e9man Bleu en passant par TeleZ\u00fcri.<\/p>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <script>\n        var controller = new ScrollMagic.Controller();\n\n        new ScrollMagic.Scene({\n            triggerElement: \".darum-gehts-block .text-block\",\n            triggerHook: 0.8,\n            offset: 0\n        })\n            .setClassToggle(\".darum-gehts-block .text-block\", \"visibleBlock\")\n\n            .addTo(controller);\n\n        new ScrollMagic.Scene({\n            triggerElement: \".darum-gehts-block .media-block\",\n            triggerHook: 0.8,\n            offset: 0\n        })\n            .setClassToggle(\".darum-gehts-block .media-block\", \"visibleBlock\")\n            .addTo(controller);\n    <\/script>\n\n\n\n\n            <section class=\"highlight-block block-margins\">\n            <div class=\"highlight-block-inner visibleInBackend\">\n                <div class=\"highlight-text\">\n                    <p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Pour la lutte suisse, la SSR produit les duels de pointe en qualit\u00e9 broadcast tout en permettant \u00e0 des cha\u00eenes comme Tele1 ou TeleB\u00e4rn de retransmettre en direct les f\u00eates r\u00e9gionales \u2013 un mod\u00e8le qui renforce l&rsquo;ensemble du paysage m\u00e9diatique.<\/p>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n\n\n    <section class=\"darum-gehts-block block-margins\">\n        <div class=\"darum-gehts-block-content\">\n            \n            <div class=\"text-block full visibleInBackend\">\n                \n                                    <h2>Les r\u00e9alit\u00e9s \u00e9conomiques d&rsquo;un tout petit march\u00e9 comme la Suisse<\/h2>\n                \n                <div class=\"\">\n                                            <div class=\"text\">\n                            <p>Produire du sport co\u00fbte cher : \u00e0 la SSR, la publicit\u00e9 et le sponsoring ne couvrent que 10 \u00e0 20 % des co\u00fbts complets. Les diffuseurs priv\u00e9s ne peuvent pas compenser cette diff\u00e9rence. La Suisse est fragment\u00e9e en quatre r\u00e9gions linguistiques et se trouve en concurrence directe avec l&rsquo;ARD, la ZDF, l&rsquo;ORF et TF1.<\/p>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <script>\n        var controller = new ScrollMagic.Controller();\n\n        new ScrollMagic.Scene({\n            triggerElement: \".darum-gehts-block .text-block\",\n            triggerHook: 0.8,\n            offset: 0\n        })\n            .setClassToggle(\".darum-gehts-block .text-block\", \"visibleBlock\")\n\n            .addTo(controller);\n\n        new ScrollMagic.Scene({\n            triggerElement: \".darum-gehts-block .media-block\",\n            triggerHook: 0.8,\n            offset: 0\n        })\n            .setClassToggle(\".darum-gehts-block .media-block\", \"visibleBlock\")\n            .addTo(controller);\n    <\/script>\n\n\n\n\n            <section class=\"stats-block block-margins\">\n            \n            <div class=\"stats-grid visibleInBackend\">\n                                                            <div class=\"stat\">\n                                                            <span class=\"stat-value\" data-value=\"10\u201320%\">10\u201320%<\/span>\n                            \n                                                            <span class=\"stat-label\">de couverture par la publicit\u00e9 et le sponsoring<\/span>\n                                                    <\/div>\n                                                                                <div class=\"stat\">\n                                                            <span class=\"stat-value\" data-value=\"4\">4<\/span>\n                            \n                                                            <span class=\"stat-label\">grands diffuseurs \u00e9trangers sur le march\u00e9 suisse<\/span>\n                                                    <\/div>\n                                                <\/div>\n        <\/section>\n    \n\n\n\n    <div class=\"divider-block divider-block--line divider-block--large\">\n                    <span class=\"divider-line\" aria-hidden=\"true\"><\/span>\n            <\/div>\n\n\n\n\n    <section class=\"darum-gehts-block block-margins\">\n        <div class=\"darum-gehts-block-content\">\n            \n            <div class=\"text-block full visibleInBackend\">\n                \n                                    <h2>La t\u00e9l\u00e9vision payante est la seule \u00ab alternative \u00bb<\/h2>\n                \n                <div class=\"\">\n                                            <div class=\"text\">\n                            <p>Partout o\u00f9 les m\u00e9dias publics ont \u00e9t\u00e9 \u00e9cart\u00e9s du sport, le r\u00e9sultat est le m\u00eame : le sport migre vers la t\u00e9l\u00e9vision payante. C&rsquo;est la r\u00e9alit\u00e9 europ\u00e9enne.<\/p>\n                        <\/div>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n    <script>\n        var controller = new ScrollMagic.Controller();\n\n        new ScrollMagic.Scene({\n            triggerElement: \".darum-gehts-block .text-block\",\n            triggerHook: 0.8,\n            offset: 0\n        })\n            .setClassToggle(\".darum-gehts-block .text-block\", \"visibleBlock\")\n\n            .addTo(controller);\n\n        new ScrollMagic.Scene({\n            triggerElement: \".darum-gehts-block .media-block\",\n            triggerHook: 0.8,\n            offset: 0\n        })\n            .setClassToggle(\".darum-gehts-block .media-block\", \"visibleBlock\")\n            .addTo(controller);\n    <\/script>\n\n\n\n\n            <section class=\"warnung-block block-margins\">\n            <div class=\"warnung-block-inner visibleInBackend\">\n                                    <h3 class=\"warnung-title\">Les risques d&rsquo;un affaiblissement<\/h3>\n                \n                                    <div class=\"warnung-text\">\n                        <p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Dans de nombreux pays europ\u00e9ens, le sport migre de plus en plus vers la t\u00e9l\u00e9vision payante. En Allemagne, des tournois du Grand Chelem comme Wimbledon ou l&rsquo;US Open ne sont plus accessibles gratuitement. Sur les 104 matchs de la Coupe du monde de football, 60 seulement sont encore retransmis en clair. En Norv\u00e8ge, la plupart des courses de Coupe du monde de ski sont sur des cha\u00eenes payantes. La Suisse ne doit pas emprunter cette voie.<\/p>\n                    <\/div>\n                            <\/div>\n        <\/section>\n    \n\n\n\n<p class=\"wp-block-paragraph\">Les cons\u00e9quences vont au-del\u00e0 du porte-monnaie. Une Suisse o\u00f9 seuls les abonn\u00e9s peuvent regarder l&rsquo;Euro ou les Championnats du monde de ski perd une part de son identit\u00e9 nationale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pr\u00e9sence m\u00e9diatique est la base du sponsoring et de la croissance des effectifs des petites f\u00e9d\u00e9rations. La SSR offre \u00e0 ces disciplines la sc\u00e8ne dont elles ont besoin. Sans cette sc\u00e8ne, c&rsquo;est le financement qui dispara\u00eet. Les cons\u00e9quences vont au-del\u00e0 du porte-monnaie. Une Suisse o\u00f9 seuls les abonn\u00e9s peuvent regarder l&rsquo;Euro ou les Championnats [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-4263","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sportkomitee.ch\/fr\/wp-json\/wp\/v2\/pages\/4263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportkomitee.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sportkomitee.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sportkomitee.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sportkomitee.ch\/fr\/wp-json\/wp\/v2\/comments?post=4263"}],"version-history":[{"count":2,"href":"https:\/\/sportkomitee.ch\/fr\/wp-json\/wp\/v2\/pages\/4263\/revisions"}],"predecessor-version":[{"id":4315,"href":"https:\/\/sportkomitee.ch\/fr\/wp-json\/wp\/v2\/pages\/4263\/revisions\/4315"}],"wp:attachment":[{"href":"https:\/\/sportkomitee.ch\/fr\/wp-json\/wp\/v2\/media?parent=4263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}